Creating and implementing a digital marketing strategy that actually works can be difficult, especially since there are so many ideas and strategies circulating today in the world of marketing.
An effective digital marketing strategy can increase sales of a product or service and set your brand apart from competitors.
With all of these benefits, it is obvious that it is important to try new digital marketing strategies and constantly update your marketing plan. However, it can be tricky knowing which digital marketing strategy to put into practice. To help you out, we’ve developed a list of 5 digital marketing strategies that actually work.
Employing User-Made Content
User-generated content, also known as UGC, describes any content that is created by users. Generally, UGC is made available to the public on social media. UGC can be photos, videos, blog posts, reviews, and more. UGC provides a way for companies to market themselves through others. By encouraging loyal customers to create and share content online about your brand, you can develop a stockpile of user-made content that you can regularly draw upon in your marketing efforts.
One example of a successful UGC strategy is GoPro’s use of user-generated video. GoPro takes videos, is filmed on their products by consumers, and publishes the videos on their YouTube channel. By posting user-made content, they further encourage their fans to create more videos of their adventures and post them online.
Utilizing Instagram Features
Instagram continues to be a popular social media platform for generating sales, as well as developing a loyal customer base. Instagram is a great platform to develop a brand because it provides a place for your company to post beautiful photos and videos of your products and services, as well as share information about your brand and entertain people, thus gaining a loyal following and customer base.
Some of Instagram’s features include Reels, which allows you to share vertical, short-form videos. Instagram Stories is also an exceptional tool that allows users to post frequently, share information, and use stickers to share more about your business. Another feature your business should be using, especially if you are trying to sell products, is Instagram Shopping. This useful tool allows consumers to directly shop from your Instagram profile.
Wayfair, an online home store, uses Instagram Shopping to tag its products in its posts with information and pricing details. This makes their products easier to discover and highlights them seamlessly so that people can easily shop for furniture or home goods at the very moment that they discover something they want to purchase.
Creating a Blog
Blog posts have continued to remain the most popular form of content in recent years. Engaging blogs can generate leads and bring traffic to your website. Furthermore, blogs can bolster your company’s social media presence and help you rank with long-tail keywords. Regularly updated blogs can help users find your website more easily on search engines.
One blog that has been particularly fruitful is Mastercard’s travel blog, which is provided as a resource for customers to find information about traveling while they are also using a Mastercard credit card to help them pay for their trips. The blog features articles covering travel-related topics including entertainment, arts and culture, health and wellness, and even culinary lessons.
Focusing on Your Target Audience
Knowing who your target audience is vital because it helps you create content that accurately reflects your audience’s demographics and interests. A target audience is the group of people who will most likely want to purchase your product or services. It can include age, gender, income, location, interests, and more.
Even though Red Bull is known for its energy drinks, they are also strongly associated with extreme sports. Instead of focusing solely on promoting their energy drink, Red Bull captivates its audience with content about extreme sports. This is a great example of a brand tailoring content to their audience’s preferred lifestyle, rather than just marketing its product.
Leveraging Creative Videos
Incorporating videos into a digital marketing strategy will help your business better garner people’s attention, whether the videos are used organically or for ads. The use of videos in marketing is on the rise and a statistic from Google supports this—most people would rather watch online videos than TV. There are now more platforms for video content than ever before. For example, businesses can post videos organically on platforms such as TikTok or Instagram. Additionally, short video ads are also a smart way to reach new audiences, such as pre-roll ads on YouTube.
Geico chose to use pre-roll ads on YouTube and created a prosperous campaign around the idea of taking advantage of the first five seconds of the ad. Since YouTube viewers are more likely to skip a pre-roll ad than watch the entire video, Geico named the campaign “Unskippable Videos.” The campaign included four different ads, each about 15 seconds, which all featured a voice-over saying, “You can’t skip this Geico ad, because it’s already over.” This comedic campaign was not only attention-grabbing but also fully monopolized the use of creative videos.
Producing a Successful Strategy
Now that you’re up to date on digital marketing strategies that actually work, it’s time to make a plan. Talk with your team or marketing agency about how you can best leverage these strategies. Consider which strategy would work best for your business.
Think about the products or services that your company offers and choose which strategy would best accomplish your marketing objectives. Write down the steps you will take to achieve your goals. Using these popular digital marketing strategies can elevate your brand and take your company to the next level.
About 97 Switch
97 Switch is an award-winning Chicago digital marketing agency that specializes in marketing, web design, and strategy.