What is the answer to the Ultimate Question of Life, the Universe, and Everything? In “The Hitchhiker’s Guide to the Galaxy,” Douglas Adams described a group of beings that waited…

Not all sales from your online store have to come as a result of your own marketing campaigns.  Affiliate marketing is the process of partnering with bloggers, publishers, or influencers…

My dear FWJ readers, This is one of those notes that I dread writing. But there is no way around it, so I’ll dive right in. The past few years…

According to a recent survey, 88% of marketers feel that a distinct brand voice helps their business create better connections with customers. A customer that feels connected to a brand…

Compared to other social media platforms, TikTok can feel like there’s some magic at work. A cool dance, a funny phrase, a new song—any of these can turn from obscure…

The advent of cryptocurrency has been on the rise since the early past decade, and in 2022 it’s going to reach new heights. Influencers are now starting to market themselves…

I was recently on a group call and one of the designers chirped that she churns out a new website for her clients every other day. I was blown away.…

With a resurgent job market, demand for talent in specialized roles has surfaced gritty competition between employers seeking to quickly fill positions. Recruiters must harness the same creativity they utilized…

Ask any CISO to articulate the ROI of their firm’s cybersecurity investment — or, worse yet — to defend an increase to the security budget, and you’re likely to get…

I always talk about the importance of staying relevant in your career. But for professionals, being overqualified in a competive job market is a real concern. So, let’s clarify the…