Undoubtedly, every day is the best day to show our love for our fathers and all father figures. But still, Father’s Day is here to highlight our appreciation. However, what makes this day special for the marketing world is also amazing Father’s Day marketing campaigns around the globe.
Honestly, the brands have enough reasons to work hard to find creative and impactful Father’s Day marketing ideas. Here are some of these reasons. The research results of NRF show that
- The average expected spending on Father’s Day in 2022 in the USA is USD 171.79.
- Even though more than half of the participants are planning to buy greeting cards, they are also interested in purchasing gift cards, clothing, and special outings.
- This year, people are also planning to give a gift of an experience or a subscription box.
- They also want to find a Father’s Day gift that’s unique or different and a gift that creates a special memory.
Therefore, brands can get the attention of their target audience with eye-catching Father’s Day marketing ideas.
Worth remembering: While Father’s Day ads campaigns bring their brand forward, marketing campaigns aim to create awareness about a topic. And they connect their brand more organically. They don’t even need to mention the brand directly.
Best Father’s Day Marketing Campaigns
Here are the best Father’s Day marketing campaigns to inspire you for your next campaign ideas.
A Storybook Surprise – Dove men+care
Dove had a pretty new perspective on their Father’s Day campaign in 2021. By providing fathers and father figures with resources to help them care for themselves, the brand reminded them of a very crucial thing: Fathers can offer better care for their kids when they feel good.
Also, it was the second year of the pandemic, which caused various mental and emotional degeneration. So, the Father’s Day marketing campaign arrived at a perfect time.
PS: This is also a great example of the difference between advertising campaigns and marketing campaign ideas.
Dear #ULTRADAD – Michelob ULTRA
#ULTRADAD campaign has been a classic for Michelob ULTRA. However, we want to remind you of the one that celebrates other father-like experiences as well. In 2018, the brand highlighted other father figures, such as coaches, mentors, and step-fathers, who play a special role in people’s lives.
We have to say that it’s emotional, and you’re not alone if you feel weepy. That’s the campaign’s success: it moves the audience’s emotions. People don’t forget this campaign easily after seeing the video.
Moreover, they position the brand smartly. We clearly see it, and we even hear about it when one of the father figures asks, “Can I drink the beer now?” That’s quite a sweet way to put a signature.
Go Ask Dad – Gillette
We like this Father’s Day marketing because it focuses on communication with dads. With the non-stop use of the internet, the kids are choosing to learn from the Internet rather than asking their fathers. That was the starting point of the story for Gilette.
For Father’s Day marketing campaign, the brand asked the kids to ask a question online and try doing it according to the video instruction. Then the fathers came and answered the same questions for their kids.
As a result, the kids confirmed that their fathers could guide them better as their guidance was personal. We can also see how communication brings kids and parents closer. It’s a lovely special day marketing campaign.
A Father’s Lullaby – SheaMoisture Men
Father’s Day marketing is a good chance to give influencer marketing a try, and SheaMoisture Men did it quite well in 2021. The brand cooperated with Kareem James to celebrate Black fatherhood. The songwriter created an original lullaby, “Light Inside of You” for the campaign.
Considering the expectation of the audience to see diversity in marketing, this was a great move towards inclusive marketing, which “recognizes the customer base with individual differences.”
Dad Bod – Dollar Shave Club
Dollar Shave Club is a creative and bold company in digital marketing. Their agency took their time to find an attractive Father’s Day marketing idea, and they came up with the Dad Bod video. The campaign is far from a cliché.
It starts quite surprising (even a bit weirdly) and then, drags you into the video with the amazing dance of these fathers. The brand celebrates the different bodies of fathers and adds some fun to the story.
PS: Here, we see another example of inclusive marketing.
I Love You, Dad! – Jimmy Kimmel Live!
Jimmy Kimmel makes his audience do quirky things and record them traditionally. In 2017, he asked people to yell at their father with love saying “I love you, dad” as loud as possible.
The kids caught their fathers when they really didn’t expect it, and the compilation video is humorous to see. Jimmy Kimmel Live’s YouTube video hit more than 12 million views and got viral, to mention the success of the Father’s Day marketing campaigns.
Thanks Dad – Kate Spade
Father’s Day email marketing examples are also inspiring. As a highly impactful branch of digital marketing, emails allow companies to contact the target audience directly. We like this Kate Spade email campaign for Father’s Day as it’s sharp-witted.
If you’re not familiar with the brand, here goes a brief intro: Kate Spade is a womenswear business. So, their target audience doesn’t cover the dads. Therefore, they chose to mention the menswear side of the business, which is Jack Spade. Rather than being too direct, they mentioned Jack Spade in their email organically.
Special days such as Father’s Day, Mother’s Day, and Valentine’s Day are influential for brands, especially if they are directly related to their target audience. So these days deserve a bit of attention to come up with good ideas.
When we look at these Father’s Day marketing ideas, we can even tell that the campaigns are getting more successful if they
- care about the diversity among the audience,
- follow up on the trends,
- create emotions in the audience (they can make you cry, laugh, get surprised, etc.),
- contribute to public issues.
We celebrate the special day of fathers and all father figures with a curiosity about agencies’ upcoming great marketing ideas!