• Product managers
  • UX/UI designers
  • Growth marketers
  • iOS and Android developers
  • Backend developer
  • DAU: Daily Active Users — the number of people who use your app at least once a day.
  • MAU: Monthly Active Users — the number of people who use your app at least once a month.
Weekly active users (WAU) and Daily active users (DAU) on the UXCam Dashboard.
  • Session Length
  • Session Interval
  • Screen Views and Engagement Flow
  • Events
  • Social Interaction
  • Average Revenue Per User (ARPU)
  • Lifetime Value (LTV)
  • Customer Lifetime Value (CLV)
  • Return On Investment (ROI)
  • Time To First Purchase
Cart activity shown in dashboard from UXCam.
Conversion break downs on dashboard from App Radar.
  • How long does it take a user who has installed or registered for the app to upgrade?
  • What percentage of users upgrade versus using a free or basic version?
  • Is the upgraded version rated higher than the basic version, or are they similarly rated?
  • Keywords
  • App Store Category Ranking
  • Views To Installs
  • Reviews
  • Ratings
Crashes over time on UXCam dashboard.
  • User growth rate
  • Retention rate
  • Conversion rate
  • Churn rate
  • Daily Active Users (DAUs)
  • Monthly Active Users (MAUs)
  • Session length, interval & depth
  • Average screens per visit



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