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1. Clarifying Questions and Narrowing Down

  • Are we improving the app or the desktop version of Google Maps?
  • Is there a specific part of Google Maps that we are trying to improve?
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2. Keeping Company’s Mission in Mind

3. Identifying User Segments

  1. Gig Drivers
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4. Pain Points

  • A vacationer might not necessarily know where they want to go. Google Maps can help them explore places to go.
  • While on a longer trip, finding places to get gas or to eat is often a hassle. This is something that we can focus on in our improvements.
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5. Potential Features

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6. Success metrics for features



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