Last week, Product School hosted Seda Elibol, N26 Senior Product Manager, for an #AskMeAnything session. Seda went over building a Product Community in a new country and pivoting to Product from data.

If you’re not part of the Product Community Launch!, we strongly recommend you join to connect with more awesome Product People like Seda.

Seda Elibol, N26 Senior Product Manager

Seda Elibol is a Senior Product Manager at N26, where she is building useful products for mobile banking customers.

She is also a community member at 2hearts, supporting to grow their community of people with immigration backgrounds from the tech scene. Seda previously worked as a PM at Delivery Hero, where she focused on ad-tech products and different mobile apps within the company.

How can I build a network within the Product Community when first arriving in a new country?

Are you already part of some Slack communities for PMs? Some of those communities have region/country specific channels and it might be a good place to connect with people online. Also, I think you could try directly reaching out to fellow PMs on LinkedIn working in industries you find interesting or have a background you find inspiring.

In terms of expectations and easing the process, I would imagine you should be the one who is actively looking for opportunities to socialise and not be shy reaching out to people online. When I moved to Berlin for my first Product job, I was attending Product / Tech related meetups & events and I think it is a great way to build or expand your network. So I’d check out meetups/events you could attend.

I hope it helps!

Check out: Networking for Product Managers: Build Connections and Better Products

Has N26 has considered implementing voice technology (e.g. voice control, voice assistant) in your mobile products and if yes, where is it on your roadmap?

person standing on street at sunset smiling and holding phone up to face

Since I joined N26 at the beginning of this year, I haven’t been part of any initiative about implementing voice technology but it is an important feature that I know the team is considering. I’m familiar with it from Turkey (my home country) where it is being used in Customer Services however I wouldn’t be the right person to assess the potential for this idea since I’m working on building Statistics and Insights to help our users feel in control of their financial life.

What’s your advice on how to pivot to Product Manager from data analyst? I’ve studied UX courses online and I’m also doing a side SAAS project as a Product Manager, but I don’t really have the opportunity to do internal transfer.

First of all, great to hear you are interested in moving into Product Management role and you already made some solid effort for it – I’m sure they will pay off in the end!

Even if you are not able to do an internal move I think you have a big advantage for landing a PM job considering your background in data, since a big part of the PM job is to use data for gathering insights, decision making, prioritisation & building roadmaps etc.

You might also be interested in: 5 Reasons Why Product Managers Have to Understand Data

I would suggest you craft your CV to show your passion about Product Management by highlighting your side project and your data skills.

Best of luck and feel free to reach out to me if I can help with supporting you on this transition!

Any final advice?

I think there is already a lot of advice about Product Management out there so I’d like to remind everyone to stay collaborative, constructive, curious, open-minded and be part of creating / sustaining the work environment you want to be in. Moreover, I believe prioritising yourself & your mental health and planning your days to use your energy smartly is very important.



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